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The Super Bowl isn’t taking celebrities seriously.

The Big Game is only 9 days away! That means the internet has been flooded this week with commercial teasers, pre-releases, and all manner of ad speculation.

Based on what we’ve seen so far, one thing seems certain: There will be plenty of celebrity sightings, and very few of them will be taking themselves seriously.

Here’s some of what we’ve seen.

As a general rule, I don’t follow this family’s drama. But Fanatics Sportsbook is making it hard to avoid this year.

But really, it’s Andy Samberg giving us his questionable take on “Sweet Caroline.”

I know this is Ben Stiller and Benson Boone, but beyond that, I really have no idea what’s happening here.

Apparently he’s going method for TurboTax.

Honestly, the horses and birds are giving the most serious performances so far.

EVENTS

Marketecture Live III

New speakers just added
Ready or Not: AI Is Changing Advertising

How Agencies Are Adapting to the AI Meteorite 
Bob Lord, Horizon Media & Obele “Brown-West” Hinsley, Colle McVoy

Consumer Protection in the AI Era 
Mark Meador, Federal Trade Commission & Alan Chapell, The Monopoly Report

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