Good ads make you feel something. But what is that feeling? Joy? Nostalgia? Discomfort? Disgust? Even when it comes to festive year-end campaigns, the answer might be “all of the above.”

You might have strong feelings about Kid Rock these days. You might not. But I did think it was worth reminding everyone that, more than two decades ago, he showed his holiday spirit by (loudly) dropping a deuce down some unsuspecting homeowner’s chimney.

At Marketecture Live – The Age of Outcomes, we announced our boldest conference yet. We’re going BIG with our new partners: Adweek and TVREV.

Marketecture Live III: Consumers in Control will take place on March 10-11, 2026, at the Glasshouse in NYC.

Early Bird tickets now available

Sorry about the Kid Rock ad. You can get the taste out of your mouth with this little sweetie and her adorable muffin gifting.

Competing for this week’s “awwww” award is O2’s new Christmas campaign, which reminds us that the best gift that can be given is time spent together.

If time spent together is the best gift we can give, Allwyn might argue that the second best would be gambling.

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