We all know that puppies and babies will always win in advertising. But there are other tactics that, when in doubt, also tend to be a safe bet. The following campaigns all leaned into something reliable this past week.

When in doubt, make something explode. Even if it’s just a chicken sandwich.

Never underestimate the simple power of color. Pacifico’s yellow is striking. Why not let it take the lead?

If you want to speak to the creators and the dreamers out there, you’ll never go wrong by tapping into a love of NYC and its endless energy.

For the third straight year, Marketecture Media is heading back to POSSIBLE, and we’re showing up bigger, louder, and more dialed in than ever.

We’re coming to capture the moments that matter by filming powerful conversations and creating the kind of content that keeps the industry talking long after the Miami sun sets. 

This year we’re recording high-impact interviews on site, hosting curated gatherings with the right people in the room, and yes, the AdTechGod event is back!

If you want to plug into the energy and partner with us at POSSIBLE, drop your info in the form linked below.

Thanks for being here. We’re so glad you stopped by. Want to submit a campaign to AdLand? We’re here for it!